⚡️ Applications Open: Our Next 90-Day Cohort Kicks Off May 1st. Only 15 Spots. ⚡️
Structured plans, daily tasks, and live accountability so you actually follow through.
Discover your
Founder Fit
The "Ikigai" phase. We map your unique skills, experiences, and interests to find you the best business archetypes.
VALIDATE &
PLAN YOUR IDEA
Explore personalised business ideas designed for your profile. Have a business idea already? Great. We'll help you refine your vision and generate your next Weekly Momentum Plan.
FOLLOW WEEKLY
MOMENTUM PLAN
Execute your idea one day at a time. Break your big goals down into daily, manageable tasks so you can launch faster.
JOIN LIVE
ACCOUNTABILITY & PLANNING
Join live, weekly sessions with fellow founders to plan your next steps, get valuable feedback, and stay accountable to your goals.
Stop thinking, start acting.
BUILT FOR SOLO FOUNDERS.
Whether you're exploring, validating, or already in build mode - this is your toolkit for turning ideas into a real launch.
The Productising Freelancer
You already have skills people pay for. Now you want to turn that custom client work into a clearer offer, product, or repeatable service.
The Second-Time Starter
Your first attempt did not quite land, but you are not starting from zero. You need a smarter plan, sharper focus, and enough momentum to try again with confidence.
The Side-Project Starter
You are building around a job, a busy week, or limited time. You need simple structure and accountability to help a side project become something real.
Try our Demo.
Play with the demo to learn more
Ready to go Solo?
Stop overthinking. Start executing. Join the founder community to map out your idea and stay accountable.
The Explorer
Find your focus.
£0
Free Forever
- ★Founder-Fit Analysis
- ★3 Tailored Business Ideas
- ★Your First Weekly Momentum PlanFollow a 7-day plan tailored to your business idea, featuring suggested tasks you can personalise to start building momentum
The Launch Pass
Go from idea to launched.
£75
Standard Price: £140
Starts May 1st
Save £65
- ★Limited to 15 Founders
- ★Founder-Fit Analysis
- ★Unlimited Business Ideas
- ★Unlimited Weekly Momentum PlansEach 7-day plan suggests actionable daily tasks tailored to your business, which you can easily customize, add to, or delete, ensuring you build momentum on your own terms. Get clear objectives, accountability prompts, and track your achievements
- ★Live Accountability & PlanningJoin 1-3 weekly drop-in sessions with fellow founders to plan your next steps, share progress, get feedback, and stay accountable to your goals.
- ★Launch Strategy 1-1 Kickoff CallA private 30-minute strategy call with our founder to map out your goals and create a personalised action plan, so you start your launch sprint with total clarity and confidence.
The Builder
Pay as you go.
£40
/mo
Cancel anytime
- ★Founder-Fit Analysis
- ★Unlimited Business Ideas
- ★Unlimited Weekly Momentum PlansEach 7-day plan suggests actionable daily tasks tailored to your business, which you can easily customize, add to, or delete, ensuring you build momentum on your own terms. Get clear objectives, accountability prompts, and track your achievements
- ★Live Accountability & PlanningJoin 1-3 weekly drop-in sessions with fellow founders to plan your next steps, share progress, get feedback, and stay accountable to your goals.
From "What if? to "It's happening."
A community-driven resource to building a life you don't need a holiday from.
Meet Your Founder Alter-Ego
We dive into your unique skills and quirks to find a business that fits your personality, not just your CV.
Visualise the Possibilities
Explore a list of business ideas selected for you. We provide the clarity and the 'why' behind each suggestion.
Lay the Foundations
We help you define your vision and core values so your business stays true to who you are from day one.
Build Daily Momentum
Follow a structured path of daily TODOs (suggested or self-directed). Less overthinking, more actions towards your vision.
The Story & Common Questions
I enjoy making digital products, traveling, and living outside of big cities. Working remotely is great, but it can get lonely and most entreprenerial minds are found in busy capitals.
I realised that the hardest parts of going solo are 3 things: the lack of accountability, building sustainable productivity systems, and finding the right business tools.
I truly believe that working for yourself is the highest form of self-actualisation. It's about finding work that aligns with your unique path. I built BFF to be the founder's toolkit I wish I'd had: a place where one can experiment, share the progress, and connect with others on a similar path.
Who is behind this?
"Just me (for now). I'm a founder who loves the messy, creative start-up phase. I've built BFF to help you navigate it without losing your mind."
I already have an idea. Can I join?
"Absolutely. You can skip the 'ideas' phase and jump straight into the Launch path. Use our community and daily momentum to finally get it live."
How does the community work?
"We have weekly co-working sessions where we stay quiet, get the work done, and chat at the end."
Can we have a proper chat?
"I'd love that. If you're unsure if this is for you or you just want to talk through your idea, book a short check-in with me below."